Bereel · Application guide
From brand context to your next reel.
A practical guide to creating, organizing, and managing your work in Bereel.
Reviewed 8 October 2026 · Feature availability depends on your plan and deployment.
Understand Bereel
Bereel helps you turn brand and product material into short social videos. Start with your brand context, choose or upload source media, create a reel, review the result, and export it. Projects keep each brand’s assets, creative context, and jobs together.
Your plan determines available features, usage limits, storage, members, and projects. Credits pay for eligible generation operations; a credit balance and a feature allowance are different things. The app shows the options available to your current project.
1. Create an account and set up a brand
Sign up with your name, email address, mobile number, and password. Confirm the password, request the verification code, and enter the six-digit code sent to your phone. If it does not arrive, check the number and use the resend control when its countdown ends. Use Forgot password from the login screen if you need to reset access.
Onboarding guides you through brand context, product or catalogue information, style preferences, and review. Supply your business website and approved assets where requested. Check the information collected from your website before using it to generate content. You can return to Brand DNA to refine the brand later.
If you joined through a referral link, the cookie page lets you decide whether the referral may be remembered. You can sign up after rejecting optional cookies. A referral link earns rewards only when the program’s qualifying purchase conditions are met; it is different from an invitation to an existing team.
2. Work with an organization and team
An organization holds membership and billing. A project holds the context and content for a particular brand. Use the project switcher before starting work and confirm that the correct brand is selected. Owners and administrators manage project creation, names, deletion, member invitations, and permissions subject to plan limits.
Being an organization member does not necessarily grant access to every project. If Settings says you have a seat but no project access, ask an owner or administrator to assign one. Shared project assets and brand context may be visible to other authorized members.
3. Maintain Brand DNA
Brand DNA contains the brand information used to guide creative work, including visual identity, business and product context, audience information, social-network details, and creative memory where available. Review imported names, colors, logos, descriptions, and positioning before generating.
Use approved product imagery and accurate descriptions. Correct stale prices, claims, or audience assumptions when your business changes. Settings → Preferences includes a brand-memory control for prompts to save learning after generation; existing saved context and privacy requests are separate matters.
4. Explore looks and start a creation
The dashboard offers looks, templates, recommendations, and creation entry points. Preview a look before selecting it, collect choices when the interface offers that option, and supply the relevant product or source assets. Recommendations are creative suggestions, not predictions of engagement.
Some looks, models, resolutions, or tools are restricted by plan. If a control is locked, review the upgrade information and your current allowance before buying credits. Adding credits alone does not change plan entitlements.
5. Create in Reels Studio
Open Reels Studio and choose the workflow appropriate to your source material:
- Create photo reel: use photos or product imagery, select a creative direction, configure generation, review generated stills or motion, and finish the reel.
- Create video reel: supply suitable video references, choose the available model and settings, generate variations, and inspect the result.
- Video captions: select a video, transcribe the speech, check the text and language, and edit caption timing, styling, and placement.
- Translate & dub: supply authorized footage, choose a supported target language and available voice options, then review translated speech, timing, and captions.
- Reels Roulette: configure a batch of creative variations from selected looks and sources. Review batch status and each output individually; larger batches can use more credits and concurrent-job capacity.
- Reels Editor: work with sources, the canvas, and timeline controls where available. A video-source or YouTube tool does not imply that social-channel publishing is enabled.
6. Review, edit, and export
Before submitting a generation, review the source material, objective, model, output size, duration, audio choices, variation count, and credit estimate presented. Available controls differ by workflow. Follow the progress display; a closed tab or stopped preview does not necessarily cancel a server job. Reopen the job or library before starting a duplicate request.
In the editor, use the controls offered for your asset: timeline timing, source arrangement, still revisions, text and shapes, captions, stickers and overlays, motion, music, and audio. Check readability, cropping, safe placement, volume, and the timing of every layer. Tools such as background removal or breaking an image into pieces can have their own plan allowance.
Inspect the completed export, including audio and burned-in captions. Check factual claims, product details, rights to all source materials, and disclosures needed for advertising or synthetic media. Keep a copy of important exported work outside Bereel.
7. Organize the library
The Library brings together uploads, generated assets, drafts, and job results supported by the current view. Use search, filters, folders, pagination, and view controls to locate work. Open an item to preview it or continue editing; use the download or export action appropriate to the asset.
Manage product records and related media where the product editor is available. Confirm the selected project before uploading or deleting. A draft, uploaded source, generated output, and fully composed export can be different items; choose the one you actually want to edit, download, or schedule.
8. Connect social accounts when available
Integrations lists Facebook, Instagram, YouTube, TikTok, and Snapchat. In the reviewed client catalogue, all five connections are marked coming soon. Connection dialogs and publishing interfaces exist in the code, but this does not mean a new connection can currently be activated. Follow the status actually shown in your deployment.
When an integration becomes available, connect only an account you are authorized to manage, review the provider’s requested permissions, and select the correct page or profile. If authorization fails, check your platform role and reconnect through the app. Revoke unused access on both Bereel and the provider when appropriate.
9. Plan content in Calendar
The Calendar interface helps organize existing content and creation requests by date. Where publishing is enabled, select the intended asset, destination, time, caption, and platform options. Review the time zone and final preview before confirming. Calendar access and scheduling capacity depend on your plan and supported integrations.
A calendar entry does not prove that content has been published. Review its status and any error, then check the destination account. Expired permissions, platform restrictions, missing media, or service failures can block delivery. Confirm whether a post already exists before retrying.
10. Manage scheduled generation
Automations shows saved generation schedules and past runs. A schedule can generate photo reels, video reels, captions, or dubbing according to the configured workflow. Check the next-run time and recurrence, pause a schedule when you no longer need it, or edit or delete it using the available controls.
Past runs distinguish queued, running, completed, and failed work and can link to the resulting job. Scheduled generation may consume credits and usage allowances at run time. It is separate from publishing: inspect generated work before sending it to a social account.
11. Read performance analytics
Analytics presents the performance information available for supported connected publications, including post details, counts, and suggested posting times where data is available. Collection may be delayed or incomplete, and different destinations can expose different metrics. A zero, missing value, and unavailable metric should not be treated as the same thing.
Plan permissions can limit analytics depth. Declining optional activity analytics in Cookie settings does not disable your social-performance feature: the former measures app presence, while the latter retrieves results for the publications you manage.
12. Manage plans, credits, and referrals
Settings → Plan shows subscription information, allowances, billing controls, credit balance, and transaction history. Owners and administrators can use the available upgrade, cancellation, restoration, purchase, or billing-portal controls. Check the effective date of a change; some changes are scheduled for the period end.
Use the live pricing page and checkout for the current amount and currency. Prices and plan contents can be configured by the operator. After checkout, let the account refresh and inspect the transaction history before retrying a payment. An interrupted redirect does not establish that the payment failed.
Settings → Referrals provides your link and available history. Existing program documentation describes rewards after an eligible paid Pro or Max invoice, with amounts and recurring referrer rewards controlled by program configuration. Review the current offer; signing up on Free alone does not produce a reward.
13. Control privacy and close an account
Cookie settings lets you independently enable or reject activity measurement and referral attribution. Choices are remembered in this browser for up to 180 days and can be changed at any time. Rejecting optional categories leaves necessary sign-in and requested product functions available.
Settings → Preferences includes appearance, setup-tour, creative-memory, and account controls where applicable. Account deletion may require a password or email verification and may be blocked until organization ownership obligations are resolved. Project deletion is a separate action requiring confirmation. Export needed work, cancel unwanted subscriptions and schedules, and review connected accounts before deleting.
Deletion does not recall media already posted to social platforms. Consult the Privacy Policy for data-rights requests, retention limitations, and the operator contact. Use unsubscribe links for marketing-email preferences when provided.
14. Troubleshoot common problems
Use the relevant check before repeating a potentially billable or publishing action:
- Cannot sign in: confirm your email/password, use password reset, finish phone verification if requested, and allow necessary first-party storage.
- Wrong or empty project: switch project and confirm membership and access with an administrator.
- Locked feature: check plan permissions, monthly quotas, storage, concurrency, and credit balance separately.
- Generation seems stuck: reopen the job or Library, inspect the current status and error, and avoid duplicate submissions until the outcome is known.
- Output looks wrong: verify source quality, prompts, brand context, layer timing, export settings, and the downloaded file rather than relying only on the preview.
- Publishing fails: first confirm the integration is available, then check authorization, destination, media requirements, time zone, and platform status.
- Billing looks incorrect: inspect the payment confirmation and credit history; provide the invoice or job ID to support, never your password or full card details.
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